British Heart Foundation

The British Heart Foundation National Centre for Physical Activity and Health (BHFNC). Manifesto - The Best Start in Life

The Brief:
To coordinate the development, authoring and publication of The Best Start in Life- A manifesto for physical activity in the early years on behalf of The British Heart Foundation National Centre for Physical Activity & Health (BHFNC). The manifesto’s aim was to influence decision makers, regionally, nationally and in government.

What I did:
I worked with The BHFNC National Early Years Advisory Group, an expert group which informs and supports early years work with BHFNC and provides a sounding board for the development of ideas to facilitate discussion, debate and in depth consultation to create a comprehensive manifesto.


“Congrats on this latest piece of work. Very pleased to see physical literacy built into the concepts. I believe that if we take a life course approach to physical literacy we will begin to align many sectors and initiatives around physical activity. We will continue to follow your progress and are inspired to keep working on our projects that are similar. Well done.”
Dr Anne Pousette, Executive Director, Promotion of Wellness in Northern British Columbia, Canada

“Congratulations on producing this much-awaited Manifesto! A clearly crafted message to place the importance of physical activity in every child's life -very much on the radar of policy makers, commissioners and deliverers. This couldn't be more timely. Thank you.”
Liz Prosser, Healthy Schools Manager, Greater London Authority

“All the research shows how crucial regular physical activity is for young children's development, health and wellbeing, so I fully support this manifesto.”
Helen Smith, Associate Adviser, West Sussex County Council


British Heart Foundation

I can help you with the following

Early Years

Developing purposeful resources and engaging training for early years practitioners ...

Find out more


Creating effective educational tools to support your learning objectives ...

Find out more


Working to strategically create, develop and author programmes and campaigns for national, regional and local organisations ...

Find out more
  • M&C Saatchi
  • IAAF World Championships
  • British Heart Foundation
  • British Cycling
  • Derby SSP
  • EdComs
  • The Great Run Company
  • GRFF
  • Inspire
  • Leeds Active Schools
  • Leeds Healthy School
  • Leeds School Wellbeing
  • Move With Zip Active
  • National Centre For Sport & Exercise Medicine
  • Pobble
  • Premier League Primary Stars
  • Schools Go Smarter
  • Starting Blocks
  • Youth Sport Trust
  • YFA
  • BHF National Centre
  • Change 4 Life
  • Barnardos
  • Youth Sport Direct
  • Playdale
  • Derbyshire Sport